The Zen Guitar Dojo @ zenguitar.com: Educational Entertainment
Everyone talks about the coming age of broadband and what
it will mean. Here's what I see:
Anyone with a website will essentially have his or her own
TV/radio station/magazine/learning center, and it will be interactive,
giving visitors the opportunity not only to receive, but to
participate in the creation of the site's content. The challenge,
as always, will be to attract visitors and give them a reason
to keep coming back.
What attracts people to a website?
entertainment, and/or products they want and can't get anywhere
- a community they want to be part of;
- a chance to have their voice heard;
- free stuff;
- the opportunity to discover new music they like, for free;
- special events.
What keeps them coming back?
- the music, if it's good, will create a fan base;
- regular updates to site's information and entertainment;
- continuity of community;
- a sense of ownership/investment in the site, i.e., they become
a known voice at the site.
Those are the keys to a vibrant website, condensable to three
C's: Content, Community, and Commerce. In a broadband universe,
zenguitar.com will be a place where people can come for unique,
high-quality content--to hear music, learn, practice, jam,
interact, post, download, create, exchange in real time. By
creating a strong sense of place, the feeling of belonging
to a club, a community will grow wherein people want to return
again and again. Commerce will flow from subscription fees,
referral fees, product sales, micropayments, sponsorships,
The path for ZG's growth will be grounded in community building,
simliar to the model followed by the Grateful Dead. Nothing
in the spirit and principles of ZG precludes the opportunity
for profit; but it does necessitate an organic form of growth,
built through a sense of mission and inclusion. As a organism,
ZG can grow very quickly in the Internet age. It is an idea
with global reach and a global audience; already the book has
a worldwide audience with several foreign editions in Europe.
The Dojo would be divided into several "rooms," including:
Practice hall: People jamming with each other live online
in real time.
Classroom: A database of lessons, plus live interactive lessons.
Lesson/referral fees could apply.
Library: ZG'zine (original, online magazine); suggested reading
with links to booksellers. Referral fees.
Stage: Live performances, also archived for later download.
Gallery: Moving and still images provided by dojo members;
Meditation room: Spiritually oriented material, not specific
Common room: Chat rooms, bulletin boards, etc.
ZGers on Tour: Guide to the road from ZG members, with info
on clubs, venues, accommodations, eating spots, etc.
Listening room: ZG picks of the week, links to record sellers.
Store: Books, CDs, videos, posters, clothing, logo merchandise;
links to other vendors, e.g., custom ZG guitar makers. Retail
sales, referral fees.
One Sound One Song: participatory art project (see next page).